Green Lantern (film)

Marketing
The film's logo was revealed in September 2011, and the official website launched in April 2012. A teaser trailer was shown during the Green Lantern panel at the 2012 San Diego Comic-Con and was later shown in theaters before The Dark Knight Rises. The first official trailer was released on iTunes on November 20, 2012 and debuted in theaters with The Hobbit: An Unexpected Journey and Jack Reacher. The trailer was also included on the DVD & Blu-ray release of The Dark Knight Rises. In December 2012, six months prior to the film's release, tickets for midnight IMAX showings in New York, San Francisco, and Los Angeles went on sale.

A 30-second ad for the film aired during Super Bowl XLVII. The final trailer was released on April 11, 2013, and was attached to Oblivion, Iron Man 3, The Great Gatsby, Peeples, Fast & Furious 6, and Star Trek Into Darkness.

Lexus used Green Lantern to promote its hybrid and electric vehicles. Other promotional partners included Mountain Dew, the US Air Force, Ring Pop, Domino’s Pizza, Nokia, and Asus. At the American International Toy Fair, Mattel unveiled the toyline for Green Lantern. Lego, Mezco Toyz, and Funko also released toys. Various clothing items including shoes, T-shirts, hats and wallets were produced. The film novelization was published by Titan Books on June 18, 2013, and DC Comics released tie-in comics. A video game of the same name was released on the same day as the release of the film for the iOS and Android devices for promoting the movie.